Ireland: Dunnes trials online service

Lucy Ingram
Retail Analyst
@RetailAnalysis

Date : 07 July 2020

Irish retailer Dunnes has begun trialling an online service from one of its stores, as a response to shoppers increased demand for delivery.

Order via website or app

Shoppers can now order online delivery from Dunnes Cornelscourt store in Dublin. They can choose from over 230 products, with a minimum order of €20 and a delivery fee of €3.

Source: Google Play

The app is powered by food-ordering start-up Flipdish, a service used in over 750 outlets in Ireland, including some SPAR, Londis and Mace stores. Dunnes will manage the delivery element of the service.

Growing demand for online delivery

Shopping patterns in Ireland remain severely disrupted due to COVID-19. Shoppers are continuing to make fewer, larger trips, despite the lockdown easing. With social distancing measures still in place, shoppers are looking for ways to make buying groceries as efficiently as possible, driving demand for online ordering.

An extra €70.9m (£64.7m) was spent online in Ireland in the 12 weeks to 14th June 2020, according to Kantar. This is a year-on-year increase of 114.3%. We expect retailers to continue increasing their capacity for online ordering, or trialling new services to keep up with shoppers' expectations.

In late June Aldi began trialling its Deliveroo service in Ireland. Deliveroo offers an alternative model for online deliveries that doesn’t involve high investment from the retailer.

Dunnes currently offers a click and collect service for its fashion and homeware ranges, but this is its first time offering a grocery service. We may see Dunnes grow its proposition further as it looks to keep up with its main competitors Tesco and SuperValu as shoppers adjust to the 'new normal'.

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