Coronavirus (COVID-19): UK discounters update w/c 27 April

Lucy Ingram
Retail Analyst
@RetailAnalysis

Date : 29 April 2020

In this article we round up the latest initiatives from Aldi and Lidl UK to address the challenges created by the Coronavirus (COVID-19) outbreak.

Aldi

  • Aldi has introduced a voucher scheme to make it easier for volunteers to buy food on behalf of the vulnerable and those self-isolating. The vouchers are available to buy on a new Aldi voucher website vouchers.aldi.co.uk. Once purchased, the vouchers can be posted to any address in the UK so they can be given to volunteers, friends or family members to shop on their behalf. They are available in denominations of £5.00 and £10.00 with no additional cost to the customer for postage.
  • Aldi has signed up to the Government's national voucher scheme. The scheme allows schools who cannot provide meals or food parcels for collection, to give vouchers to families electronically or as a gift card, to be redeemed in stores. Other supermarkets that have signed up to the scheme include Sainsbury's, Tesco, Asda, Morrisons, Waitrose and M&S
  • Winning with families has always been important to Aldi. It has created an 'activities for kids' page on its website to provide parents with inspiration for entertaining children with cooking, crafts and games during lockdown
  • The discounter has launched a traffic light system to help guide shoppers towards shopping safely, by avoiding peak times. This is communicated on the website and on social media
Source: Aldi Twitter

 

Lidl

  • Like Aldi, Lidl has also launched a traffic light system on its website and social media. It highlights 8am to 11am as it busiest period
  • Lidl is encouraging shoppers to reduce food waste during the lockdown as part of its 'Waste Not' initiative. It is providing shoppers with quick, easy tips to use up food on social media
  • Lidl has been drawing shoppers attention to the challenges children face during lockdown, as part of its partnership with the NSPCC. It has highlighted the NSPCC's hub for guidance and support, and is encouraging shoppers to donate to the charity across its social media
  • The retailer also launched a competition for children to have their drawings of rainbows featured on its advertising billboards, in support of NSPCC's services
Source: Lidl Twitter

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