Latest insights

COVID-19: second wave = second thoughts?

Six months ago we shared a series of hypotheses focused around how retail, society and shoppers could be impacted by the COVID-19 pandemic. With many countries continuing to feel its impacts, we have revisited our expectations and outlook for the next six months.

Featured insight

Access IGD’s featured and most popular reports on COVID-19. The majority of these reports focus on how COVID-19 is changing the world of retail and the trends that we are identifying.  

Post-Coronavirus (Covid-19): how could sustainability evolve?

In these unprecedented circumstances, a sustainable food system is increasingly important to consumers. To help your business plan for the pandemic and beyond, IGD has developed hypotheses of how the UK sustainability agenda will evolve in the short and longer term.

Post-COVID-19: five retailer priorities this holiday season

We look at what’s front-of-mind for retailers as they head into the key trading period.

COVID-19: Impact on global convenience trends

We highlight the impact of COVID-19 on our five key global convenience trends, with examples from around the world and implications for you to consider.

Latest News

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Walmart has expanded its shoppable interactive video hub, Walmart Cookshop, adding twenty-two new episodes, including celebrity collaborations.

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From our global view of grocery retail we can clearly see the impact that the COVID-19 pandemic has had on the development of food-to-go in small stores. Once a hero category, reduced mobility and stay at home guidance have had a dramatic impact on category sales. In the UK we estimate this loss to be worth c£0.8bn in 2020 vs 2019 (–29%) . However, after an uncertain few months in Q2 2020 w...
We look at the plans that PepsiCo has put in place this year to build on the pandemic-driven growth of 2020 through its ‘Faster, Stronger, Better framework. Faster: strengthening its focus on winning in the market and improving market share PepsiCo will prioritise the growth opportunities in its top 20 snack markets and selected beverage markets. Building on the almost doubling of ecommerce...
We look at how the Kellogg Company plans to take the momentum of 2020 into 2021, building on the lessons learnt, and changes made, in response to the COVID-19 pandemic 1. Increased consumer communication The pandemic provided the company with a “sampling event like none other,” gaining millions of new households. Last year it shifted much of its advertising and promotions budget into the se...

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