Dollar Tree steps away from $1 opening price point

Date : 26 November 2021

Stewart Samuel

Program Director - Canada

US-based Dollar Tree is raising its opening price point from $1.00 to $1.25. We look at why the retailer is making this move, and why now. Last store standing Dollar Tree has stood alone in the US dollar store channel for several years with its $1.00 price point. Its core competitors, Dollar…
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