Central & Eastern Europe: Key retail developments in Q1

Date : 27 April 2016

In this update, we look at what happened at retailers across the region in the first quarter of 2016, including investment plans, online developments, merger & acquisition activity and changes at the top.

INVESTMENT PLANS & NEW STORES

Poland

Carrefour is to launch 150 new stores with a focus on the convenience channel and invest €61m in store modernisation in 2016.

Jerónimo Martins plans to launch 100 new stores in 2016, although some of these may repalace existing sites. The retailer sees the scope for it to operate between 4,000 to 5,000 Biedronka stores in Poland in the medium to long term, excluding the potential for the convenience store concept it is testing.

• Convenience retailer Zabka is to launch 400-500 new stores this year.

Russia

Auchan is investing €224m in the country this year, driving store expansion. The majority of stores will open under the Atak supermarket fascia, in addition to four hypermarkets and four Auchan City stores.

X5 has revamped 25% of its Perekrestok banner and plans to launch 10 Karusel hypermarkets per year.

Elsewhere in the region…

Serbia - Delhaize is investing €50m in store expansion and renovation, while Lidl has begun the construction of several sites, which are due to be completed by early October.

Slovenia & Serbia - Mercator is to invest €34m in 2016, most of which will go towards the refurbishment of Slovenian and Serbian stores. The retailer has also begun rebranding its Roda stores in Montenegro to the Idea banner and has launched a new concept store, IDEA London in Belgrade, Serbia.

Hungary - SPAR Austria has launched 45 SPAR express convenience stores on OMV forecourts in Hungary over the last two years.

ONLINE DEVELOPMENTS CONTINUE

Poland - Carrefour is now offering click & collect in the Polish capital, Warsaw, extending the solution beyond Krakow, in addition to expanding its range online.

Czech Republic - Lidl spokeswoman, Zuzana Holá has revealed that the retailer plans to launch e-commerce within the next year.

Croatia - Konzum has launched a drive-thru grocery collection service at its first dark store, Konzum Klik, which launched in Zagreb at the end of November.

M&A ACTIVITY IN TURKEY & SERBIA

Turkey - CarrefourSA has completed the acquisition of Kiler, its third and largest acquisition of 2015; while Tesco Kipa decided not to sell ten stores to competitor Begendik, after performance improved.

Serbia Aman, which operates 140 stores, received regulatory approval to acquire seven stores from Mercator. In 2015, the retailer also acquired eight hypermarkets from Intermarché and ‘a network of neighbourhood stores from Belgrade-based Višnjica Dućani.

CHANGES AT THE TOP IN RUSSIA & TURKEY

Russia - Dixy Group has hired discount experts to strengthen its management team – Pedro Manuel Pereira Da Silva , previously CEO of Jeronimo Martins in Poland; Julio Marques Duarte, previously COO and Vice President at Zabka and Juan Giralt Silva, previously CEO of Jeronimo Martins Distribution.

Turkey –Mehmet Nane, MD of CarrefourSA, Carrefour’s franchisee in Turkey resigned and was replaced by Ziya Hakan Ergin, who previously worked for a range of companies including Metro Cash & Carry.

Turkey – Following its partnership with Anadolu Hoding, Migros Ticaret has appointed Tuncay Özilhan as its new President, who is also president of Anadolu Holding. Tuncay Özilhan succeeds Bulend Ozaydinli in the role.

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This article was written by Harriet Cohen, Senior Retail Analyst in IGD's international research team. Harriet contributes to IGD's European research programme, regularly traveling to markets in the region, visiting stores and engaging with retailers and manufacturers. To learn more about how IGD's research can benefit your business further, please get in touch. 
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