X5 launches new hard discount banner

Date : 02 November 2020

Amin Alkhatib

Senior Retail Analyst

X5 announced the launch of its new discount banner Chizhik in its Capital Markets Day event in October 2020. The industry perceives this as a reaction to the fast-growing presence of hard discount retailer, Svetofor. They also question whether the new banner will cannibalise the sales of its sister…
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