Find out about the retailer's strategic priorities, commercial focus areas, channel and country presence.

See data on the retailer’s performance and forecasts for its operations by channel.

X5’s sales will grow at over 17% in 2019, outgrowing the Russian grocery market growth at 4%. The retailer plans to continue to outgrow the market and double its market share to 20% by 2029. In this presentation we show you how it expects to reach that goal and how you as a supplier will help it to do so.

This in-depth guide to Russia explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

Grocery sales in the CEE are expected to grow by 3.6% between 2019 and 2024. Retailers are driving this growth by revising how they run their business. Some, like Kaufland across Europe, are evolving their stores and product range to cover more shopper missions and attract more shoppers. While others, like Russia’s Pyaterochka, are investing in digital retail solutions to drive efficiency.