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We visited four X5 stores in Moscow, with each store representing a different format. We highlight the consistency between the formats and the strategy X5 applies to differentiate its three banners.

This in-depth guide to Russia explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

Central and Eastern Europe is a region that illustrates great growth potential for both retailers and suppliers. The region also presents opportunity for retailers to evolve their business model to widen their shopper base and draw more traffic to their stores.

Latest News
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The three leading Russian retailers X5, Magnit and Lenta reported above market sales growth for the first quarter of 2019. Russia’s Ministry of Economic Development lowered its forecast growth of total national retail sales for 2019 from 1.7% to 1.6%. This is significant drop from the 2.8% growth rate reported in 2018. The three retailers continue to consolidate the market as they grow sales at three to 10 times the market rate.

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Russia’s retail market in 2018 faced stagnant household incomes and food price inflation. This led shoppers to become more economical with their spending. As a result, retailers had to compete more for their share of spend in groceries, which has led to a slowing in real sales growth rates. We look at the 2018 full year results and highlight how the leading Russian retailers managed in the fac...
Russia’s top two retailers, X5 and Magnit, have added small in-store concessions of Post Bank in several stores as part of pilot projects being run by them both. These are in partnership with Russia Post, the parent of the banking service. Capitalising on the traffic generated by post offices and banking services will help both in their attempts to halt their declining or marginally growing like-...
Magnit and X5 have been investing in a range of supply chain initiatives to boost cost efficiencies. This is crucial to both retailers as they look to protect their profit margins, so they can sustain their 1,000-plus annual store opening strategies. From consolidated delivery to various transport modes, we look at how Russia’s top two retailers are looking to benefit. Magnit and X5 opt for co...

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We've grouped all the latest Central and Eastern European retail news, store visits, retailer profiles and downloadable presentations together in one place.