Wumart store visits

Our store visit reports feature floor plans, store photos and full commentary written by our team of international retail experts. Dozens of reports are made every year of stores that feature new concepts in food and grocery retail.


Hangzhou is located an hour south east of Shanghai and is the home of Alibaba's global headquarters. In this report, we highlight some of the key trends developing in the city, supported by examples of in-store execution.
This centrally located store focuses strongly on the fresh credentials, with vegetables and fruit sourced directly from farms and delivered daily, drawing local residents to the store for freshness usually found only in a wet market.