Woolworths in Australia has launched a new marketing campaign ahead of the 2018 Gold Coast Commonwealth Games, held between 4th - 15th April.
Multi-channel campaign to promote local produce
The new Grown for Gold campaign aims to promote Australian produce by featuring some of the country's star athletes. Kurt Fearnley, Georgia Sheehan, Adam Gibson, Kelly Cartwright, and others will feature in the campaign in some shape or form. It will be rolled-out across different channels, including TV, digital, radio, catalogues, in stores, on trams, PR and social platforms.
Grown for Gold
Andrew Hicks, Woolworths' Director of Marketing, said 'It showcases where they’ve grown up, the people that have moulded them and the food that has fuelled them to make them into the great sportspeople that they are today [...] as the proud Fresh Partner of the Gold Coast 2018 Commonwealth Games, we’re ready to cheer on our Aussie athletes and fuel our country with fresh fruit and vegetables that have been proudly grown for gold.'