Woolworths has opened it latest Metro store concept on Pitt Street Mall in Sydney's CBD. The store showcases new features and services that make the format even more tailored to inner city shoppers.
Best new initiatives to be rolled out to other stores
The new store features stronger food-to-go ranges, with a kitchen serving hot food, sushi, pizza and salads, an in-store cafe, a seating area, microwaves and a sandwich press for customers to heat their own food, a wide selection of health foods, as well as phone chargers. Over half the space is dedicated to fresh food, with Woolworths taking inspiration for the new look store from research carried out in the UK, US and Hong Kong. The store also brings together learnings from all of Woolworths Metro store openings to date, with the best elements set to be rolled out to other stores in urban areas if successful.
Solutions to drive footfall throughout the day
Woolworths’ Metro division managing director Steve Greentree, said, "We used to use a supermarket once or twice a week. What we’re building with this store is somewhere we serve you three times a day. The first thing you see when you walk in is a cafe where you can get breakfast and then as you go through the day you can get lunch and then, as you head home, there’s a dinner solution.”
50 Metro stores now trading up the East Coast
For a number of years we have been predicting that Australian retailers will increasingly focus more attention on the convenience channel and slowly, but surely new solutions are being tested. Having started opening Metro stores a few years ago, Woolworths has gradually grown its estate to 50 stores across Sydney, Melbourne and Brisbane; 27 new stores and 23 converted from existing stores. While Coles has announced it will open its first standalone convenience store In Melbourne by the end of the year.