Woolworths considers new 'local' brand

Date : 16 September 2013
Woolworths is considering launching a new retail brand called 'Woolworths Local', designed to further strengthen its relationship with local communities, suppliers and Australian Farmers. New brand, trademark and domain name... Press reports in Australia say that Woolworths has created marketing…
Register for free to continue reading...
IGD provides the latest news, research and insight to help businesses in the food and consumer goods industry succeed.
With a free account you can access:
  • In-depth articles on the latest developments in the industry
  • Free guides and whitepapers from our functional experts
  • Access to a range of topic-specific newsletters