Woolworths in Australia has announced a restructure of its in-store fresh food teams.
Two in-store teams to oversea fresh food
The new structure will see the creation of two teams in each supermarket; the 'fresh service' team that will run the butchers, seafood and deli counters and the 'fresh convenience' team that will operate shelf-orientated fresh food such as dairy, packaged meat, eggs, bread and food-for-later meal solutions. The changes have been tested in-store in New South Wales and having proven successful, willl be gradually rolled out nationally in the coming months.
New training and staff numbers to remain unchanged
As part of the change Woolworths will invest AU$10m on training staff and developing new skills. This is the first major resturcture that the retailer has implemented in-store since 2011, with some roles set to become redundant and others created, meaning that staffing levels will remain consistent. The changes are set to help Woolworths better service the growing demand from shoppers for high quality fresh food throughout the day.
As shoppers change, in-store operations need to change...
Claire Peters, MD of supermarkets for Woolworths, commented, “Over the last few years our customers’ needs have changed, but the way we have been operating our stores has stayed the same. With customers’ ongoing expectations in fresh, and more shoppers looking for increased convenience, our stores need to deliver the best possible customer experience, every time.”