26/03/2020
In this report, we discuss how grocery shopping has evolved in five different ways in China during the pandemic. These are unlikely to be short-term changes and may not go away when the pandemic is over. These changes will have a long-lasting and profound impact on path to purchase, fulfillment models, supported by new partnerships and innovations. What these changes mean to retailers and brands in other parts of the world and what actions they can take are also discussed.