Walmart is testing a new program, ‘Check Out With Me’, within its Lawn and Garden Centers across more than 350 US stores.
Focused on saving customers time
As part of this program, store associates within this part of the store are equipped with mobile devices and Bluetooth printers. These enable them to take a credit card payment from customers and provide a receipt. This saves them from taking their purchases, which are often heavy and bulky, into the main store for payment.
Aligns with strategic focus
This new initiative aligns with Walmart’s goal of ‘making every day easier for busy families’ and to improve the experience within its larger format stores. Recently it introduced new in-store services, including partnering with FedEx to open new locations within its stores. Through these it provides customers with access to packing, shipping and printing solutions. It is also working with Handy to offer home installation and assembly services for televisions and furniture.
Providing a more convenient experience
This type of service could also be used during busy trading periods to process customers more quickly. Several retailers have been using similar technology to create a more convenient in-store experience for their customers. Target has introduced a new “myCheckout” app which enables its store associates to order products for delivery to a customer’s home. Using a handheld device, store associates can take payment for a product, which may be out of stock or be part of the retailer’s extended online range, using a built-in card reader.
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Stewart Samuel, Program Director, IGD Canada: based in Canada, Stewart heads up all of IGD's research and coverage on Walmart. He is also responsible for shaping IGD's research program across North America. Contact Stewart at [email protected] for further insight on the region's markets, channels and retailers. Follow Stewart on Twitter: @Stewart_IGD
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