Retailers/Walmart/News/news article

Walmart partners with Roku to make shoppable TV a reality

Date : 17 June 2022

Stewart Samuel

Director of Retail Futures

Walmart is partnering with the Roku streaming TV service on a pilot project to enable users to purchase products directly from the platform. Media opportunities This new partnership has been developed to make TV streaming an ecommerce shopping destination. The new experience offers product…
To continue reading...
or
With a free account you can access:

In-depth articles on the latest developments in the industry

Free guides and whitepapers from our functional experts

Access to a range of topic-specific newsletters