Boots announces digitalisation plans

Date : 24 May 2019

Boots announces plans to revamp its pharmacy business and digitalises its Advantage Card loyalty scheme.

Pharmacy transformation plans

Boots has announced plans to revamp its pharmacy business, designed to create an omnichannel, and more convenient experience for customers.

The news comes amid Boots' ongoing plans to revamp its beauty offer, transforming its beauty halls and investing in beauty ranges.

The retailer has worked alongside the NHS to develop a free online NHS prescription service, available both online and via the app. Customers can opt to collect their prescription in-store or have it delivered to their home for free.

A new Express Pick Up lane will be available to click and collect customers from the end of May, an addition designed to facilitate a two minute or less service on prescription pick-ups in-store. The retailer is also set to trial a secure prescription collection lockers in two of its stores, Thornaby-on-Tees and Manchester.

These transformations bridge the gap between patient, GP and pharmacist, making the pharmacy experience more seamless and convenient.

Seb James, Senior Vice President and Managing Director of Boots, comments: “Boots has been at the forefront of innovating in health for 170 years. It’s time for us to do that again because we know our customers and the NHS need more from pharmacy.”

To support the launch of the service, the retailer has launched a new multi-media marketing campaign, which aired on ITV on 20th May.

We’ve seen plenty of digital developments in pharmacy to offer more convenient solutions for customers, Co-op recently launched its new Co-op Health app.

Boots
Source: Boots

Boots
Source: Boots

Digitalising the loyalty offer

Boots has digitalised its Advantage Card loyalty, enabling shoppers to collect and spend points via the app and access personalised offers on the go.

Helen Normoyle, Marketing Director at Boots UK, said: “We are continuing to build on the phenomenal success of the Boots Advantage Card. Digitising the card makes it more flexible and available, and gives customers more opportunities to tailor and personalise offers, making their shop even more rewarding.”

 

Want to know more?

Retail Analysis subscribers can read and download our latest insight on Walgreens Boots Alliance here.

Retail Analysis subscribers can read and download our latest ‘Six ways health & beauty operators are winning loyalty’ report here.