Boots will sponsor Women of the Year's 'Wellness Warrior' award, recruits new director of innovation and opens first of new format stores in Lincoln.
Wellness Warrior: celebrating women
Boots UK will sponsor the Women of the Year's 'Wellness Warrior' award, designed to recognise those who improve the wellbeing of others.
The annual awards aim to bring people together to celebrate achievements made by women across different industries.
Boots is encouraging shoppers to nominate someone who they think has made a difference to the wellness of others. Voting is open from 1st May - 19th June and entries can be made via boots.com or Boots Health & Beauty digital magazine.
The move aligns with Boots' 'Look good, feel better' sentiment, and follows its sponsorship of Women's Football Associations in Great Britain, Northern Ireland and the Republic of Ireland.
Boots UK managing director Helen Normoyle commented on the move, "Boots has always had a strong heritage of supporting and celebrating real women and the Women of the Year ethos is closely aligned to ours – celebrating these women for who they are and honouring their achievements. We can’t wait to share the inspirational stories and would love you to nominate those that make a real difference.”
Lincoln opening: showcasing new strategy
In April, the retailer unveiled the first of its 24 planned beauty-focused stores in Lincoln.
The flagship store demonstrates its revised strategy in beauty which it showcased at at Glamour Festival 2019. This is designed to modernise the beauty offer and boost Boots' relevance in the beauty market.
The refreshed offer includes a number of new brands such as Stila, Tom Ford and IT Cosmetics. Beauty brand specialists are on hand to offer advice and answer questions.
The retailer has removed its traditional counters and replaced them with zones, including 'trending zones', 'discovery areas' and live demonstration areas.
Richard Burghart, Area Manager, Boots UK, said: “Boots has been in Lincoln for 135 years and this new store brings to life our new vision for beauty at Boots, as part of our exciting plans to develop our stores to meet the changing needs of customers today."
Boots appoints new director of innovation
According to Essential Retail, Boots has recruited Rich Corbridge to take up the role of director of innovation, responsible for overseeing Boots' transformation plans.
The move follows a series of senior level appointments at both Boots and in the wider Walgreens Boots Alliance business.
Colbridge brings a wealth of experience to the role, having spent several years carrying out leadership roles in healthcare. He joins the business from Leeds Teaching NHS Trust where he acted as chief digital and information officer.
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