Waitrose’s latest initiatives

Date : 17 October 2022

Nicola Ball

Shopper Insight Manager

In September 2022, Waitrose reported sales were down 5% in total and like-for-like terms during the 26 weeks to 30 July. These latest initiatives are just some of the ways it is trying to attract more shoppers into its stores and reverse declining sales. The return of free coffee Later this…
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