Waitrose launches its latest price cuts on everyday purchases.
New lower prices offer "affordable quality"
More than 200 everyday products are included in the campaign, with a strong emphasis on the essentials entry tier private label range, which Waitrose reports has experienced a double digit sales boost since lockdown. Only a handful of branded products are included in the activity.
The new lower prices on average offer a reduction of more than 15%.
In its previous promotional cycle, Waitrose highlighted prices rounded to the nearest pound, another simple way to communicate value to shoppers.
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Co-op also announced £50m investment in lower prices this week, as well as introducing a value range: read more here