Waitrose Profile

A guide to Waitrose and its operations today. Updated half yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Waitrose & Partners: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Waitrose

In this report we review Waitrose's grocery retail outlook for the next five years, its strategic priorities, and examine the implications for its suppliers. 

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

Latest News

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Updated figures published at Companies House this week reveal sales in 2022 were down 3.5% to £6.6 bn.

More News

Following a successful trial period in three stores at the end of last year Waitrose will be launching Gail’s Bakery areas to 64 stores in the South and East of England. The move, which will be completed by May this year, will take the number of Waitrose stores stocking Gail’s products from 95 to 159. Waitrose, which first started stocking Gail’s bread in 2010, also announced it will double th...
The latest release from Kantar, based on data from its 30,000-strong shopper panel, indicates that in the 12 weeks to 19 th March 2023 total till roll consumer spend in Great Britain increased slightly to 8.6% (compared to 8.1% for the previous period). Inflation reaches another record high Grocery price inflation over the 4-week period to March 19th stood at 17.5%, a 0.4% increase from ...
Waitrose has said that it plans to launch a revamp of 332 UK stores with a view to winning back more shoppers. The plans come as Waitrose experiences a drop in its market share with shoppers potentially moving towards discount supermarkets in the search of value. Waitrose current market share stands at 4.7%, which is down from 5% as of this time last year. Turnaround plan This news comes...
5-year forecasts to 2027

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