Waitrose Profile

A guide to Waitrose and its operations today. Updated half yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Waitrose & Partners: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Waitrose

The John Lewis Partnership has ambitious plans to turn around Waitrose’s declining performance through a new leadership structure and fresh long-term strategy. In this report we review Waitrose & Partners’ grocery retail outlook for the next five years and examine implications for its suppliers.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

Latest News

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Waitrose has launched its new brand promise, under the tag line ‘Food to Feel Good About’. The campaign is aimed at highlighting Waitrose’s ‘quality, taste, ethics and value, to celebrate food that makes a positive difference’.

More News

Waitrose has said its total trading sales were down 5% in total and like-for-like terms during the 26 weeks to 30 July. In the six months Waitrose generated sales of £3.6 bn, with it benefiting from more shoppers, but with them spending less. Shopper numbers up, but smaller basket sizes Waitrose highlighted how inflation had affected consumer spending, with customer numbers up by 6% year-on...
As Waitrose launches a new price-focused campaign, Poundland extends its offer and Boots launches an ‘everyday’ value range, we round up developments in the market. Poundland doubles number of products being sold for £1… Poundland is to extend its range of products being sold for £1 as it looks to support shoppers facing up to the challenges of the cost-of-living crisis. The retailer said t...
As retailers look to limit food waste and support farmers affected by the recent drought conditions, we round up initiatives from Asda, Lidl, Sainsbury's, and Waitrose. Asda and Sainsbury’s remove best before dates Asda is to remove best before dates from nearly 250 packaged fruit and vegetable lines, including cauliflowers, carrots, citrus fruits, and potatoes. Asda will take the step from...
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