IGD Shopper Vista research reveals that 11% of British grocery shoppers are interested in purchasing vegan products, with this number increasingly to 22% amongst 25-34 year olds. We round-up the latest retailer initiatives serving shoppers with plant-based preferences.
Iceland launches vegan labelling
Following the recent expansion of its plant-based range, Iceland is the latest supermarket set to launch a ‘suitable for vegans’ label across its private label offer.
Tesco, Asda and Morrisons are also set to introduce the labelling initiative.
The move will help the growing number of vegan shoppers to navigate in-store ranges.
Tesco’s Wicked Kitchen success
In January, Tesco parented with US-based plant-based innovator Derek Sarno to launch its new plant-based Wicked Kitchen range.
Source: IGD Research
According to Sarno the retailer has sold four million vegan meals in the 33 weeks since the launch.
Waitrose & Partners launches plant-based pizza
Waitrose & Partners has launched two new exclusive vegetable-dough based vegan pizzas, priced at £3.20 for two bases.
According to IGD Shopper Vista research, 45% shoppers are trying to incorporate more fruit and veg into their diets.
The pizzas are available in two varieties, courgette and cauliflower. Each pizza counts as one of your five a day.
Aileen Wood, Waitrose Pizza Buyer commented on the launch, “With the increase in popularity of 'flexitarian' diets and more customers looking for alternative ways to eat fruit and veg, the Magioni pizza crusts are a great way of getting more veg into your diet.”
Plant-based supermarket opens in London
A new vegan supermarket has opened in Homerton, east London.
The plant-based supermarket sells a range of vegan products across different categories including food-to-go and frozen.
Source: Plant-based supermarket (from Instagram)
The store provides a one-stop-shop for consumers following a plant-based diet.
Holland & Barrett to expand vegan beauty offer
Holland & Barrett has announced plans to launch its first fully vegan stores.
The health and beauty specialist is looking to increase its vegan beauty offer, using the new vegan-only stores to stock its expanded range.
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