Waitrose Profile

A guide to Waitrose and its operations today. Updated half yearly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Waitrose & Partners: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Waitrose

The John Lewis Partnership has ambitious plans to turn around Waitrose’s declining performance through a new leadership structure and fresh long-term strategy. In this report we review Waitrose & Partners’ grocery retail outlook for the next five years and examine implications for its suppliers.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

Latest News

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Nathan Ansell has been appointed as the new customer director for Waitrose, to replace Martin George. 

More News

In response to customer demand for help during the cost-of-living crisis, Waitrose has rolled out its new ‘ways to spend less’ campaign.  Communicated both in-store and online The campaign is designed to make it as easy as possible for shoppers to spot opportunities to save money across the store and also online.  A green and yellow ‘Waitrose ways to spend less’ logo is now being used to hi...
From January 2023 Waitrose will range a selection of Planet Organic own brand products across 50 of its stores and on Waitrose.com. The range of health and wellness products will be carefully curated by Planet Organic, to meet the needs of Waitrose customers. Importance of ethics and quality Waitrose and Planet Organic share similar values, with both retailers focused on sustainability, eth...
In September 2022, Waitrose reported sales were down 5% in total and like-for-like terms during the 26 weeks to 30 July. These latest initiatives are just some of the ways it is trying to attract more shoppers into its stores and reverse declining sales. The return of free coffee Later this month, Waitrose is going to reintroduce its popular free coffee offer for myWaitrose holders.  With...
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