‘Pandemic demand’ drives Parfetts’ 2019/20 sales up 26%

Date : 10 December 2020

Patrick Mitchell-Fox

Senior Analyst

Speaking to the Grocer magazine, prominent northern regional wholesaler Parfetts has revealed that turnover for its financial year to June 2020 rose by 26% to reach £474m; largely as a result of sharply spiking demand from its retail customers in the three months from March onwards. Current trading still remains significantly elevated, with Parfetts’ latest weekly trading figures showing sales up 40% on the year across its seven depots.

Delivery being ramped up to handle growth

While Parfetts continues to operate a hybrid wholesale model, offering both cash & carry and delivery service, the weight of this rapid growth is now being sustained by its expanding delivery operation. Currently the business is investing £1.5m in its infrastructure and facilities, including the extension of its Sheffield and Aintree depots to create greater delivery capacity.  Parfetts will also expand its delivery fleet adding 26 new vehicles to takes its total to almost 70.

Go Local store group continues to grow

A focus on the development of its Go Local retail engagement programme remains a key strategic plank for the Parfetts business. As well as successfully recruiting increasing numbers of retailers into its promotional club the number of stores now trading under its full symbol group Go Local package has now reached 650, with 150 added in the last year alone.

Quoted by the Grocer, Greg Suszczenia, Joint Managing Director, AG Parfett commented:

‘The coronavirus pandemic has resulted in three years’ worth of intended sales growth in just one year. Our sales growth has been down to huge growth in our delivered business throughout the year, together with an enjoyable shopping experience for those who still enjoy shopping the shelves. Our delivered service is second to none, which means that this custom is staying with us.’