Landmark boosts retail package with targeted fascia variants

Date : 22 December 2015

Major UK wholesale buying group, Landmark has launched two new variant fascias within its Lifestyle Express package, to provide independent convenience retailers with solutions to meet the needs of different locations and catchments more effectively.

Lifestyle Express Extra and Lifestyle Express Value

The new 'Extra' variant of the Lifestyle Express retail package is designed to provide a solution where a full-offer neighbourhood convenience offer is needed, such as in rural village locations.  This format includes broader food ranges in chilled, fresh and frozen, as well as the traditional impulse categories and services.  Meanwhile the 'Value' variant aims to provide retailers in highly competitive locations with the tools they need to compete head-on with pound stores and discounters, and feature an abundance of deals, value and pound zones.

National network with 1,670 stores  

The Lifestyle Express symbol group store network has now developed a significant national presence, and these new format variants will broaden its scope for future recruitment by providing more specific solutions to meet retailers' business needs.  Co-ordinated centrally by Landmark head office stores are recruited and supported by the group's regional and local member wholesalers.  Commenting on the new variants Stuart Johnson, Landmark Wholesale Retail Controller, said: "We recognise the threat posed by pound stores and other independent retailers trading locally, and our new formats, with their strong focus on value, enable retailers to offer exactly what their customers want and need, tailored to their trading locations."

In other news ...

Landmark has announced that Business Development Director, Chris Doyle, has left the business by mutual consent.  In his six years with the business Chris Doyle focused on developing initiatives to drive the implementation of activity through to the consumer.  These included the cash-back scheme for promotional activation amongst retailers, as well as building value perception with dedicated private label value zones, both at cash & carry and retail level.  More recently he also launched 'Caterer Connections' to bring focus to the growing role of Landmark in the foodservice channel.

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