Dhamecha reveals move on Midlands

Date : 17 April 2015

Known for its dedicated focus in and around London, cash & carry wholesaler Dhamecha has announced the site that will take its reach beyond the South-East for the first time.  It has now identified a former 140,000 sq ft distribution site in Leicester, that will be remodelled as a 80,000 sq ft cash & carry depot, which is scheduled to open towards the end of 2015, in time for the busy Christmas trading period.

Depot number eight

The Leicester site will be Dhamecha's eighth depot, and will be the first new site since Lewisham opened in 2012.  With seven sites strategically located across the capital, Dhamecha has achieved substantial coverage of the market in and around London, and has built its success on a dedicated focus on a customer base of independent retailers, still serviced through a model that is fundamentally customer collect rather than delivery.  It is latest financial year saw company turnover up by over 7%, to surpass £600m for the first time.

Renowned for focus on price and customer relationships

Dhamecha's success in competing in the ultra-competitive London market, owes much to its keen pricing across the key ranges stocked by independent retailers, and independent traders are known to travel significant distances to attend its periodic trade days, which offer rafts of exceptional one off event deals.  As the largest single member of the Today's buying group, Dhamecha has been highly active in promoting the Today's Retail Club, offering programmes of special consumer deals, and helping to tie in loyalty of purchasing.

Pradip Dhamecha, Chief Executive, Dhamecha Cash & Carry commented:

"We have a very well established cash and carry business model which we will replicate at our new premises.  We are very excited about the prospect of bringing our strategy of great prices, excellent value and outstanding customer service to a whole new audience in Leicestershire and the surrounding region."

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