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In this price, promotions and loyalty update, we explore the latest strategic developments by the key UK players to sharpen their position on value and what they mean for suppliers.
Leading discounters Jerónimo Martins (Biedronka) and Lidl have introduced new strategies with the aim to increase their margins and shopper loyalty. Global trends like Food-to-go, food transparency and organic product ranges have started to take place in the Polish retail landscape.
As 2015 begins, we reflect on the events of 2014 to anticipate what lies ahead. With this in mind, we consider how price competition is set to heat up, while online and discount are the channels to watch.