17 July 2013
Tesco is launching a new initiative to reinvigorate its fresh offer, supported by extensive in-store activity, and a major marketing campaign as it looks to drive performance in the UK business.
Fresh is the key to reviving UK business
As part of his three year plan to improve performance in the UK, Philip Clarke, Tesco CEO, has ramped up the retailer's focus on fresh, putting it at the hea...