Tesco initiates trial partnership with French retailer Picard

Date : 18 November 2022

Bryan Roberts

Global Insight Leader

Tesco has launched a trial partnership with French frozen food chain Picard. This has seen the introduction of Picard-branded bays in the frozen section of select Tesco stores, with the signage stating ‘bonjour to food lovers’ and ‘bonjour to evenings with a French touch.’ The new range in…
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