Tesco has confirmed that it has trialled a new system of exclusive product discounts for Clubcard holders.
Lower prices for Clubcard holders
The grocer ran a week long trial in which Clubcard holders received discounts on selected products when they were scanned at the checkout. The trial is believed to have been run at 50 stores across a range of 20 products.
Driving Clubcard usage
The move follows comments by Dave Lewis last week that Tesco is set to overhaul its loyalty offer in 2019 as part of activities to mark Tesco's centenary. The lower prices could potentially be offered to users of its Pay+ app as part of a wider drive to develop an Amazon Prime style ecosystem that encompasses other Tesco services such as Tesco Bank. Such a move would demonstrate Tesco's drive to differentiate further with Clubcard and build on recent innovations including the launch of 'faster vouchers' that allow customers to request vouchers whenever they want instead of needing to wait until their next quarterly statement.
More innovations planned
Commenting on developments Dave Lewis said "You'll see more from us in the loyalty space. We have simplified and digitised the offer, now we can start to actually do more things with it."
IGD Tesco Business Update 2019
8 May, London
Dave Lewis and his leadership team invite you to a crucial supplier event to help you stay close to Tesco’s strategic vision in its centenary year.
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