Tesco Malaysia partners Shopee

Soo-Eng Tan
Senior Retail Analyst
@RetailAnalysis

Date : 16 January 2020

Tesco’s partnership with Shopee Malaysia will help the retailer reach shoppers in Sabah and Sarawak, where it does not have a presence.

Chinese New Year campaign

Tesco will be driving Chinese New Year sales through Shopee Malaysia in a three-day campaign from 13th January to 15th January. Paul Ritchie, CEO of Tesco Malaysia said in a statement, “we know that festive celebrations can be taxing on the wallet, so we would like to extend this approach to our customers who shop with us on Shopee Malaysia. In conjunction with our Super Brand Day debut, we are offering as many as 2,000 vouchers for our customers to grab through games and competitions that will be held on Shopee Malaysia during the campaign period”.?The retailer wants to help people manage the cost of living and has been investing into a long-term price strategy.

Long term partnership with Shopee

Tesco is the first retailer in Malaysia to launch an online platform through Tesco Online. It has also been on Shopee Malaysia’s platform since August 2018. Shopee’s regional Managing Director Ian Ho said, “Tesco Malaysia’s decision to partner us, (becoming) the first hypermarket in 2020 to run Super Brand Day and participate in our Shopee CNY Sale is a mark of their commitment to further grow its e-commerce channel. Not to mention the exclusive deals and non-stop promotions from Tesco Malaysia will very much benefit Malaysians, especially those celebrating CNY.” Tesco Malaysia currently offers 1,600 items on the e-commerce platform with more than 400 Tesco home brand items, which on average are priced 10% less than national leading brands, with about 80% of it made by local small and medium enterprises.