Tesco initiates trial partnership with French retailer Picard

Date : 18 November 2022

Bryan Roberts

Global Insight Leader

Tesco has launched a trial partnership with French frozen food chain Picard. This has seen the introduction of Picard-branded bays in the frozen section of select Tesco stores, with the signage stating ‘bonjour to food lovers’ and ‘bonjour to evenings with a French touch.’ The new range in…
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Tesco Business Update from IGD

Wednesday 17 May 2023

The Tesco leadership team would like to welcome senior strategy and decision makers along with national account teams to join the 2023 IGD Business Update at Tobacco Dock in London. Find out more about Tesco’s plans for the year ahead.