Target news 

We look at the initiatives which Walmart and Target have put in place as they seek to win this key seasonal event. Walmart’s digital approach Following the integration of its ‘TeachersLists’ resource into a dedicated online destination, School Supplies List, last year, Walmart is expanding this to its app. This enables parents to search and shop for their child’s actual list and use the app...

Having laid out an ambitious plan to roll-out its same-day delivery and store pickup services across the US this year, we review Target’s progress to date. Four key services being expanded As part of its strategic focus on being ‘America’s easiest place to shop’, Target is rolling-out four grocery ecommerce related services this year. These include same-day delivery via Shipt, Drive Up, Res...

Target is launching three new private brands, developed to build appeal with teenagers and young adults. Building relevant in-store and digital experiences The new brands span clothing and technology categories. ‘Wild Fable’ has been developed for young women, ‘Original Use’ for young men while ‘heyday’ is Target’s first electronics private brand. It includes headphones, speakers and cell p...

We review Target’s first quarter results and the drivers behind its strengthening performance. Improvements to the customer offer drive stronger traffic Target’s first quarter revenue increased 3.4% to $16.8bn, with comparable store sales up 3.0%, driven by food and beverage, household essentials and home categories. This was underpinned by strong traffic, up 3.7%, the retailer’s best perfo...

Target is partnering with the iconic Museum of Ice Cream to launch a limited-edition kids’ clothing and accessories collection and unique ice cream flavours. The retailer will also sponsor a new experiential concept, The Pint Shop. Collaborating to deliver new and unique products Target is launching the clothing range through its Art Class brand. This was launched last year to deliver inspi...

Target is a testing a new program, Target Fetch, which uses sensors embedded in household products to reorder relevant supplies. Automatic reordering of suppliers The Minneapolis / St. Paul Business Journal reports that Target is looking for beta testers for the program which would provide users with a smart device paired with a mobile device. Sensors within Bluetooth-connected paper towe...

We look at the latest initiatives at Target spanning its ecommerce, grocery and beauty departments. Target Restock expanded to all US stores Target has expanded its Restock program to all US stores, making it available to around 75% of the population. The service provides customers with next-day delivery of household essentials for a fixed fee of $2.99. They can choose from around 35,000 pr...

We look at Target’s plans to expand its fee-based program which enables customers to have their in-store purchases delivered to home. Customers can choose to have purchases delivered for $7 This service was initially piloted in New York last year at its smaller format concept at Herald Square, Manhattan. This was subsequently expanded to three additional stores in the city. For a flat fee o...

Target is to open three additional smaller format stores in New York as part of its broader plans to build a deeper presence in urban locations. Aiming for 130 smaller format stores by end of 2019 Smaller format stores will account for the majority of Target’s new space going forward. The retailer plans to have 130 up and running by the end of 2019. Launched in 2014, the stores have been a ...

Target is to start testing a new loyalty program, Target Red, in the Dallas-Fort Worth area in April. Providing a range of online and offline benefits Members of Target Red will have exclusive access to a range of new rewards. These include a 1% back on every purchase that can be redeemed at a later trip, savings of 50% on first-year membership for same-day delivery with Shipt and free next...