Middle East: expansion and digitisation

Date : 10 April 2019

As Majid Al Futtaim targets further expansion in Kenya and BinDawood continues to add new stores, we round up news from the region and its largest retailers.

Majid Al Futtaim targets second place in Kenya for 2019

Carrefour’s franchisee for the Middle East and specific countries in Africa, Majid Al Futtaim, has said it is aiming to become the second largest retailer in Kenya by the end of 2019. The aim was stated by the head of Majid Al Futtaim’s operations in the country, Franck Moreau, who said that after launching in the country three years ago, Carrefour ‘had grown far faster than expected’. In 2018 the retailer enjoyed a 71% increase in its revenue, to KES14.0bn (US$137.9m). To reach this target Majid Al Futtaim is looking to add a further two stores to its existing seven, while it is also working with pure play ecommerce retailer Jumia.

Spinneys signs exclusive import agreement with Casino

Spinneys has entered into an exclusive import agreement with France-based Casino that will see the former import more than 5,000 Casino branded products into Lebanon. Spinneys will initially stock Casino-branded products in the chilled and frozen categories before extending its offer to the full grocery range.

BinDawood continues its expansion drive

Saudi Arabia-based BinDawood has announced the opening of its 42nd Danube branded hypermarket in Ta’if. The 7,200 sq. m hypermarket is in the city’s Tera shopping centre and will fulfil online orders from May, with shoppers making purchases either through the retailer’s app or online store.

Mrsool app gains further users

Benefiting from shoppers’ growing interest in making purchases through online and digital channels, Saudi Arabia-based app Mrsool has continued to attract new users in the country. The app, which was launched in 2015, enables users to negotiate with couriers as the latter buys and delivers the order. Mrsool, which spotlights the personal touch it provides, by enabling couriers and shoppers to talk face-to-face, has grown to have four million registered users and processed transactions worth SAR1.0bn (US$266.5m) in 2018.