SPAR UK launches branded fuel format

Date : 22 April 2013

SPAR has become the latest UK symbol group to step up its focus on the forecourt sector, with the launch of a fully branded site format, providing SPAR branding across both fuel and store offers.

The biggest symbol in the forecourt sector

With almost 700 affiliated stores located on forecourts SPAR has a bigger presence in this sector than any other UK symbol group, though retailers operate under a range of fuel brands as dealers for different oil companies under agreements separate to their relationship with SPAR. The new SPAR branded fuel offer will enable the creation of a unified and uniform forecourt branding for the first time, offering retailers the convenience and benefits of a 'whole-forecourt' trading package better tailored to their needs.

Partnering with Harvest Energy

The SPAR 'private label' fuel offer has been created in partnership with Harvest Energy, one of Europe's largest independent suppliers of motor fuel, which also supplies a growing number of UK forecourts with fuel under its own brand. This new alliance will offer SPAR retailers a range of new capabilities  including the opportunity to link shop and fuel sales with cross promotions, as well as offering the impact of consistent branding across the whole site to reinforce differentiation.

Mark Steven, SPAR UK business development controller commented:

"We want independent dealers to have the most competitive fuel supply deal, combined with a great shop offer maximising the power of the SPAR brand. It is imperative that fuel retailers maximise all sales opportunities and cross promotions ... linking fuel directly to shop purchases... We are very confident that the marriage of expertise between SPAR and Harvest Energy, the UK's fastest growing fuel brand, will be a great success."

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