SPAR UK is set to increase its social media presence through new partnership with social media agency, We Are Social.
Social brand strategy
We Are Social will manage SPAR’s social brand strategy and content development in the UK, and will work with the in-house digital team on producing content and measuring its effectiveness. The social media agency is tasked with helping SPAR increase its community and drive a new audience online.
Michael Lawless, brand and marketing director, SPAR UK commented:
“The SPAR brand is a well-established household name. We’ve undertaken a number of audience studies into where our existing and future consumer-base lies, and now want to ensure this is reflected in our online presence. This is particularly true for social media – it’s an increasingly important communications channel for us. We Are Social was highly recommended both creatively and strategically and has a proven track record for delivering real business results”.