The Co-operative Group has agreed a deal with the National Union of Students to offer a 10% discount on grocery products for holders of the NUS Extra card at more than 3,600 participating Co-operative food stores across the UK.
First of its kind
The promotion has also been adopted by some of the regional Co-operatives including Anglia, Midcounties, Midlands, Scotmid and Sourthern Co-operatives. This is the first time a supermarket has offered a deal such as this, which is open to almost 600,000 students. Launching on 23 September, this promotion it is set to be popular amongst students whilst also allowing participating Co-operatives to differentiate from the competition with a unique proposition within the market.
Students becoming more savvy
Commenting on the announcement, CJ Antal-Smith, head of commercial-grocery at The Co-operative Food said "Students are facing increasing financial pressures while studying, and are becoming more savvy when it comes to food shopping. We wanted to help students, many of whom are living away from home for the first time, to live and cook on a budget."
Attracting younger shoppers
The Co-operative movement is increasingly looking to appeal to younger shoppers. This initiative will allow the Co-operatives taking part to engage with students, and introduce them to the offer available in-store, with the long term aim of building life time loyalty. This is not the first promotion aimed at attracting younger shoppers, The Co-operative Food has been running its 'Tweet for a Table' campaign to engage with post university, pre mortgage shoppers. Customers use Twitter to win a meal for themselves and three friends at a pop up restaurant in one of eight UK cities.