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Latest News
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Sobeys has launched two discount stores under the Chalo! FreshCo banner and format as part of its plans to develop and grow a discount business in western Canada.

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We review Sobeys’ fourth quarter and full year performance as it enters the final year of its three-year turnaround plan, Project Sunrise, and the prospects for its three key growth pillars in the year ahead. Sales and profit growth Sobeys’ fourth quarter sales increased by 5.7% to $6.2bn, supported by its acquisition of Farm Boy. Same-store sales, ex-fuel, increased by 3.8%. The retailer a...
Sobeys has announced six additional locations for its FreshCo discount format in western Canada. The new stores will open next year and bring its announced openings in the region to 18 locations. Planning to convert a quarter of its existing supermarkets Sobeys opened its first FreshCo format in western Canada in April, with five stores currently trading. A further two stores will ope...
Canada’s second largest food retailer, Sobeys, has created a new national leadership structure to drive growth, improve execution and accelerate innovation. Entering final phase of Project Sunrise turnaround plan These changes have been made as Sobeys enters the final phase of its transformation plan, Project Sunrise. This was launched two years ago to simplify the business, unlock its nati...

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