Emart reshapes South Korea’s ecommerce market

Date : 05 August 2021

Jiong-Jiong Yu

Senior Retail Analyst

Shinsegae’s grocery retail chain, Emart, has recently signed an agreement to purchase 80% of eBay Korea's shares for KRW3.44 tn (US$3.04 bn). An acquisition that will reshape Korea’s online landscape According to Statistics Korea data, SSG.com (Shinsegae’s online platform) accounts for 3% of…
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