Find out about the retailer's strategic priorities, commercial focus areas, channel and country presence.

See data on the retailer’s performance and forecasts for its operations by channel.

We review Emart’s current performance, impact of COVID-19, its growth forecasts for the next two years, plus progress against key strategic objectives.

This guide to South Korea explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.

Latest News
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Emart, South Korea's largest supermarket chain operated by Shinsegae, said in November that it will shut down its PK PEACOCK stores.

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To lure shoppers back, South Korea’s department store operators are converting store spaces into art galleries. An innovative initiative to differentiate and drive footfall The country’s leading department store chains all suffered greatly since the outbreak of the pandemic, with sharply declined sales and depleting footfall. To differentiate and win shoppers back, all major operators ar...
The leading retailer's ecommerce platform,, will launch new market service in December, in direct competition with Coupang. Host small dealers to increase online SKUs Currently sells products directly purchased from suppliers or partners. The 10m products that it carries only account for 10% of SKUs on an average online marketplace. By hosting smaller dealers on its pla...
This initiative has become a key marketing strategy for grocery retailers in the country to build shopper loyalty, recruit new customers and maintain the existing ones. Gaining shopper loyalty through differentiated services Due to the disruption caused by the coronavirus outbreak, retailers are competing for loyal customers through tailored and highly differentiated services. Major reta...
Costco-like warehouse style supermarkets are benefiting from the pandemic as shoppers are visiting stores less frequently but buying more at each shopping trip. Emart and Homeplus are seeing continuous growth Emart Trader, owned by the country’s retail giant Shinesegae, saw sales up by 21.9%YoY (year-on-year) from January to May. Emart Trader is a warehouse style supermarket chain like Cost...

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