Shinsegae overview

Find out about the retailer's strategic priorities, commercial focus areas, channel and country presence.

Shinsegae: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Emart

We review Emart’s current performance, impact of COVID-19, its growth forecasts for the next two years, plus progress against key strategic objectives.

South Korea country presentation

This guide to South Korea explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.

Latest News

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South Korean retail giant Shinsegae Group and technology behemoth Naver (Korea’s Google) are combining forces to gain a competitive edge in the fast changing ecommerce field.

More News

eBay is to sell its business in South Korea. Big name players in retail are all in for a deal valued at KRW5 tn (US$4.42 bn). Four-way race for the acquisition Lotte Group, Emart Inc. (owned by Shinsegae), SK Telecom Co. and private equity firm MBK Partners have been chosen as the preliminary bidders to buy a controlling stake of eBay Korea. Kakao has decided to opt out of the bidding. ...
Lotte Shopping appointed Kang Sung-hyun, CEO of Lotte Nestle Korea, as the head of its hypermarket chain, Lotte Mart. Previously a management consultant, joined Lotte in 2009 Kang gained retail experience at strategy consultancy firms Booz Allen Hamilton and Boston Consulting Group, and joined Lotte as Executive Director of the Lotte Strategy & Insight Centre more than a decade ago in 200...
Emart, South Korea's largest supermarket chain operated by Shinsegae, said in November that it will shut down its PK PEACOCK stores. Closing because of business insufficiency and unprofitability Targeting one- and two-person households, as well as housewives in their 40s and 50s, Emart launched its first PK PEACOCK store in 2018, catering to the rising demand for home meal replacement (HMR)...
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