Find out about the retailer's strategic priorities, commercial focus areas, channel and country presence.

See data on the retailer’s performance and forecasts for its operations by channel.

We review Emart’s current performance, impact of COVID-19, its growth forecasts for the next two years, plus progress against key strategic objectives.

This guide to South Korea explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.

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This initiative has become a key marketing strategy for grocery retailers in the country to build shopper loyalty, recruit new customers and maintain the existing ones.

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Costco-like warehouse style supermarkets are benefiting from the pandemic as shoppers are visiting stores less frequently but buying more at each shopping trip. Emart and Homeplus are seeing continuous growth Emart Trader, owned by the country’s retail giant Shinesegae, saw sales up by 21.9%YoY (year-on-year) from January to May. Emart Trader is a warehouse style supermarket chain like Cost...
The US social media giant hopes to increase its market share in a competitive market dominated by local players. Rolling out online store, Facebook Shops Facebook has rolled out its latest innovation, Facebook Shops, in South Korea. Sellers can create their own collection and customize the look and feel of the shop with images and colours that showcase their brand. Shoppers can browse ...
As shoppers migrating to online shopping, retailers in South Korea are looking to accelerate ecommerce growth through mergers and acquisitions. Urgent need to expand logistics infrastructure The country’s largest grocery retailers, namely Emart (owned by Shinsegae), Lotte and Homeplus, all have developed online platforms. However, in terms of logistics infrastructure and delivery capabil...
Growth of convenience stores is accelerating, outperforming large format stores. CVS making more profits than supermarkets Convenience store operators reported record-high operating profits last year (2019): GS25: KRW256.5bn (US$217mn) CU: KRW196.6bn (US$162mn) Whereas Emart, South Korea’s largest grocery retailer, saw its operating profit down by 67.4% to KRW105.7bn last year...

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