Shinsegae overview

Find out about the retailer's strategic priorities, commercial focus areas, channel and country presence.

Shinsegae: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Emart

We review Emart’s current performance, impact of COVID-19, its growth forecasts for the next two years, plus progress against key strategic objectives.

South Korea country presentation

This guide to South Korea explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.

Latest News

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Emart24, the convenience chain of South Korean retail giant Shinsegae, said this month that it will increase the number of “hybrid” semi-unmanned stores that operate without workers late at night.

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The South Korea convenience store chain Emart24 (owned by Shinsegae) has launched a smart store in Seoul this month. Modelled on the Amazon Go concept The new store is in popular shopping complex Starfield COEX. The technology is modelled based on the Amazon Go concept. Customer needs to type in their mobile phone number at a kiosk and insert a bank card to receive a QR code. They can th...
Alongside the usual “buy-one-get-one-free” or “buy-two-get-one-free” deals, convenience operators are coming up with new multi-buy deals in South Korea. New ways to entice shoppers Emart24 has launched a 1+4 deal for facial masks in July. Shoppers can get five masks for the price of one at KRW150 (US$0.13) 7-Eleven has a 1+2 deal for 77 selected products, including beverages and ready...
Shinsegae’s grocery retail chain, Emart, has recently signed an agreement to purchase 80% of eBay Korea's shares for KRW3.44 tn (US$3.04 bn). An acquisition that will reshape Korea’s online landscape According to Statistics Korea data, (Shinsegae’s online platform) accounts for 3% of total ecommerce transactions in South Korea, whilst eBay Korea accounts for about 12%. This acqui...
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