Shinsegae overview

Find out about the retailer's strategic priorities, commercial focus areas, channel and country presence.

Shinsegae: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Emart

We review Emart’s current performance, impact of COVID-19, its growth forecasts for the next two years, plus progress against key strategic objectives.

South Korea country presentation

This guide to South Korea explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.

Latest News

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Shinsegae’s grocery retail chain, Emart, has recently signed an agreement to purchase 80% of eBay Korea's shares for KRW3.44 tn (US$3.04 bn).

More News

South Korea’s largest supermarket chain operator Emart (owned by Shinsegae) revealed in its shareholder meeting documents in May that it will exit Vietnam. Set to exit after six years of operation The company announced that it will sell 100% of its interest in Emart Vietnam Co. Ltd., which was opened in 2015. Emart entered Vietnam with one supermarket in Ho Chi Minh city, which had an in...
We round up the latest initiatives and developments from South Korea’s convenience retailers, covering topics such as beauty & cosmetics, green environment, subscription service and COVID-19.  Beauty & Cosmetics: CVS as a new sales channel Convenience stores are emerging as a new channel for cosmetics products: GS25's cosmetics sales up +18.2% vs. 2019 CU's cosmetics sales up +6.7%...
Emart, the grocery retail chain owned by Shinsegae Group in South Korea, has announced that it would give customers “e-money”. It is Emart’s low price guarantee Emart recently announced that if customers have found the same products being sold elsewhere at a cheaper price, they will match the difference by giving customers online credit points known as e-money. The new policy applies to ...
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