Sainsbury’s doubles seasonal recruitment to support online surge

Date : 11 December 2020

Nick Gladding

Senior Retail Analyst

Sainsbury’s is creating 12,000 seasonal roles to support customer demand for online grocery orders this Christmas. This number is almost double last year’s recruitment. It comes at the end of a year in which the retailer has more than doubled online grocery capacity and introduced Click & Collect to 200 more supermarkets.

Focusing resources online

The seasonal colleagues will help fulfil online grocery orders, from driving deliveries to homes to picking and packing products in store. Sainsbury’s is also offering extra hours to existing colleagues who may want extra work in the run up to Christmas. All office-based colleagues will also be working for two full days in stores.

Online key to Sainsbury’s future

Sainsbury’s is set to hire a total of 75,000 people by March 2021, including creating 6,000 permanent roles, the majority of which will support the rapid growth of Sainsbury’s Groceries Online. The expansion of online will offer new opportunities for colleagues affected by the closure of in-store counters and some Argos stores to redeploy.

SmartShop now in over 1,100 stores

Sainsbury’s also reports that its SmartShop system has now been rolled out to 1,100 stores. The milestone includes all supermarkets and over 500 convenience stores with SmartShop Mobile Pay, offering totally till-free and contactless shopping. In March just nine Sainsbury’s Locals offered the technology to customers. 

Rapid delivery expansion

Sainsbury’s continues to develop rapid delivery options to complement its standard e-commerce operations. Its own Chop Chop rapid delivery service has now been rolled out to 15 cities, while new partnerships with Deliveroo and Uber Eats further increase capacity.

A Christmas like no other

Clo Moriarty, Sainsbury’s Retail and Digital Director, said: “This Christmas will be like no other and the way customers want to shop for their celebrations has changed completely. To help them find everything they need and shop how they want, we’re recruiting thousands more Christmas colleagues than in previous years. The roles will receive the highest rate of pay of the major supermarkets while supporting in our superstores and helping fulfil online grocery orders, where we’ve more than doubled capacity since March.