Rapid delivery startup HyperLocal launches with Sainsbury’s store

Date : 28 January 2021

Rachel Sibson

Retail Analyst

Customers of Sainsbury’s Cockermouth store in Cumbria are able to order the full range of products via rapid delivery startup HyperLocal, as reported by The Grocer.

Delivery in 20 minutes

Thousands of Sainsbury’s Cockermouth store’s SKUs are available for delivery on the HyperLocal website. Orders are picked by personal shoppers with delivery in as little as 20 minutes. Residents within an 8km radius of the store are able to use the service. Delivery fees are calculated based on the customer’s distance from the store and the number of items ordered.

HyperLocal was launched during the first COVID-19 lockdown in the UK in 2020. It was launched by software engineer Ross Walker. This Sainsbury’s store is the first to be listed on the website, with smaller independent food retailers set to be added in the coming months. Walker said the focus of the service is offering delivery in more rural areas, providing retailers with a service they do not already have in smaller towns.

According to the report, Sainsbury’s product range is taken by HyperLocal from the retailer’s ecommerce website. Availability is cross-checked at the Cockermouth store.

Source: HyperLocal

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