Crussh and Sainsbury’s expand partnership

Date : 16 May 2019

Crussh, the healthy food and juice operator, has expanded its retail offering into Sainsbury’s sites throughout London.

Expansion of the retail offer

Following successful trial of its retail range in ten locations, Crussh is rolling this out to 61 Sainsbury’s Local convenience stores across London. The range consists of six health pots and two wraps, and can be found in the food-to-go aisle within the Sainsbury’s stores.

Crussh has worked with Sainsbury’s since 2017, when it opened a counter concession in Sainsbury’s Pimlico store. Products from the fit food specialist are also currently included in the offer at Sainsbury’s latest flagship store in Selly Oak.

Active partnerships

Crussh has been highly active in partnering with a number of organisations through its partnership with fitness centre manager Everyone Active, expanding into travel locations through an agreement with SSP and targeting 35 new locations in conjunction with Sodexo. In March, Crussh launched its first outlet in partnership with Sodexo at City, University of London. Its fit food focused, healthier eating oriented positioning is making the food-to-go specialist an attractive partner.

Partnerships and new locations are a key trend for food-to-go in 2019

In January, we identified ‘partnerships and new locations’ as one of our key trends in food-to-go for 2019. Crussh has used partnerships to take its brand into a number of new locations including supermarkets, gyms, workplaces etc. We see this type of deal as a win-win. Its partners gain a recognised food-to-go offering aligned to the needs of customers, whilst Crussh is taken closer to where target consumers are, reaching new sites and ways to grow.