Sainsbury's news

Sainsbury’s re-opened its Witney store today following several weeks of refurbishment that included being closed for 12 days. The store will be used to test many of Sainsbury’s ‘future role of store’ concepts and is host to a wide array of new features. Our latest ‘Store of the future’ report has highlighted the need for physical stores to embrace a new operating model to be able to thrive in...

Sainsbury’s released its first half results today covering 28 weeks to 16 September 2023. Total retail sales for the first half were up +7.7% (exc. fuel, inc. VAT). Performance was driven by the grocery side of the business where sales were up +10.1%. Total general merchandise sales were up +1.1%, driven by Argos with +1.7% growth. Sainsbury’s general merchandise declined -1.9% whilst clothing...

Sainsbury's and Greggs have taken another step forward in their partnership with the first Greggs café officially opening in a Sainsbury’s store. The café situated in Sheffield Sainsbury’s is the 3 rd partnership site between the two retailers and follows on from sites opened earlier this year in a petrol forecourt and a retail park. The café will be open 7am-7pm Monday to Saturday and 10a...

Following news of its plan to expand its fashion offer , Sainsbury’s has begun trialling its fashion hub concept. The retailer’s London Colney superstore is one of the nine trial sites. I stopped by earlier this week for a first look at Sainsbury’s vision for growing its branded proposition at pace. Fashion takes pride of place at the store entrance Upon entering the store the fashion hu...

Sainsbury’s has revealed plans to expand its current digital screen network to create the UK’s largest connected digital screen network. Sainsbury’s is partnering with Nectar360, the operator of its Nectar loyalty program, and Clear Channel, who have been operating digital screens for Nectar360 for the past 25 years. Over 800 screens will be installed The expansion will see the number...

Sainsbury's has revealed details of its latest marketing campaign. Called ‘Good food for all of us’ the campaign is set to feature in all the retailer’s advertising and marketing materials from November. Revealing the inspiration behind the new campaign, Sainsbury’s said it wanted to provide good food for all customers, whatever their budget, tastes or dietary requirements, and however busy...

Sainsbury’s has announced plans for the creation of  ‘fashion destination hubs’ in its stores. Plans for up to 50 fashion hubs revealed Sainsbury’s said nine initial stores will range a curated offer of complementary brand partnerships alongside its own-label Tu range, with the launch taking place later this month. If successful, Sainsbury’s hopes to create at least 50 fashion destinat...

Rewards and loyalty points are useful nudge tactics helping retailers guide shoppers towards healthier choices. The data unlocked by these loyalty programmes also provides vital insight on the success of health behavioural change initiatives. While the area of health holds huge scope, focus on families, increasing fruit and veg intake, and encouraging physical activity continue to be popular acti...

Sainsbury’s has announced extensions to several of its price initiatives. Aldi price match expanded Sainsbury’s will be expanding the number of products included in its Aldi Price Match campaign. The retail will be adding over 40 new items to the campaign, taking the total number of products included to 400. The retailer described the move as its ‘biggest ever’ value offering, as falli...

Sainsbury’s is bringing back its ‘Great fruit & veg challenge’ for the fourth consecutive year. Running for seven weeks between Wednesday 23 rd August and Tuesday 10 th October, the challenge will offer shoppers the chance to earn additional Nectar points by putting more fruit and vegetables into their baskets. Shoppers taking part will be set three personalised portion tasks based on sho...