Sainsbury's news

25 February 2021
Sainsbury’s has launched a new brand slogan to support its position as the Principal Supermarket Partner at the United Nations' international clmate change conference, COP26, taking place in Glasgow this November. New strapline to align with Sainsbury’s updated strategy 'Helping Everyone Eat Better' will replace 'Eat Well for Less' as Sainsbury’s primary messaging in late Spring in a move d...
10 February 2021
In what it describes as its ‘ boldest ever value campaign ’, Sainsbury’s has launched its own Aldi Price Match mechanic aligning prices with those at the discounter across hundreds of popular lines. 250 lines covered The campaign will apply to around 250 lines covering own brand and own brand lines, focusing on key household staples in categories including meat, chicken, fresh fruit and veg...
09 February 2021
After eight months of works. Sainsbury's has completed a multi-million pound relaunch of its Hempstead Valley superstore in Kent, creating a showcase for its latest product offer and format design. Why Hempstead Valley is significant Hempstead Valley is Sainsbury's most important store launch since  Selly Oak in 2018 and takes forward the mission based thinking applied at  Hedge End . K...
28 January 2021
Customers of Sainsbury’s Cockermouth store in Cumbria are able to order the full range of products via rapid delivery startup HyperLocal, as reported by The Grocer. Delivery in 20 minutes Thousands of Sainsbury’s Cockermouth store’s SKUs are available for delivery on the HyperLocal website. Orders are picked by personal shoppers with delivery in as little as 20 minutes. Residents within an ...
07 January 2021
In a trading statement brought forward from next Wednesday, Sainsbury’s has revealed strong trading performance over the festive season. Key numbers Christmas period (9 weeks to 2 January 2021) +9.3% LFL Q3 period (15 weeks to 2 January 2021) +8.6% LFL Total ex fuel sales grew +6.6%, pulled down by the closure of many standalone Argos stores Grocery sales +7.4%, with groceries...
11 December 2020
Sainsbury’s is creating 12,000 seasonal roles to support customer demand for online grocery orders this Christmas. This number is almost double last year’s recruitment. It comes at the end of a year in which the retailer has more than doubled online grocery capacity and introduced Click & Collect to 200 more supermarkets. Focusing resources online The seasonal colleagues will help fulfil on...
03 December 2020
Sainsbury’s, Morrisons, Asda and Aldi have followed Tesco’s lead in deciding to repay business rates relief received from the UK government and devolved administrations during the pandemic. The moves follow criticism of food retailers taking advantage of the scheme while also being able to trade throughout the crisis. Repaying the tax breaks will make it easier for these retailers to pay dividend...
26 November 2020
Sainsbury’s is to stock a range of cakes and baked delicacies from Patisserie Valerie in a new tie-up with the patisserie specialist. The deal will see a range of 14 popular lines sold through around 250 stores. Developing ‘Food First’ The move follows Sainsbury’s launch earlier this month of its ‘Food first’ strategy through which it aims to become a more distinctive destination for high...
18 November 2020
Sainsbury’s has followed last week’s launch of two Neighbourhood Hub format stores with a new look ‘Fresh Food Market’ concept at its Hempstead Valley store in Kent. The move demonstrates the retailer’s new drive to put food back at the heart of its business, a key theme of this month’s IGD Sainsbury’s Trade Briefing. Fresh key to food first strategy The new look produce section features ...
13 November 2020
Sainsbury’s has opened two new Neighbourhood Hub format stores as it begins to deliver against its new strategy of put food back at the heart of its business, as outlined to delegates at this week’s IGD Sainsbury’s Trade Briefing. 18 stores planned The new style stores, located in Bishop’s Waltham, close to Sainsbury’s Hedge End superstore in Hampshire and Midhurst, Sussex are designed to...