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Sainsbury's overview

Find out about the retailer's strategic priorities, commercial focus areas, channel and country presence.

Sainsbury's: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Sainsbury's

Just months after last year’s strategy update, Sainsbury’s has had to radically alter its focus to respond to the turmoil created by Covid-19. In this report we review the impact of the pandemic on trading and Sainsbury's immediate priorities, and explore the retailer's seven point strategy.

UK country presentation

This in-depth guide to the United Kingdom explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

Latest News

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It has been revealed that Sainsbury’s is to stop supplying any B2B customers with a wholesaling service, as it seeks to return focus to its core supermarkets business. The most notable customer affected is the symbol group Simply Fresh, which has successfully transitioned five of its independent retailer members to its ‘supplied by Sainsbury’s’ model since it was launched in January 2020. It seems likely that these stores will return to supply from Nisa under the deal that other Simply Fresh stores have with its part-owner, Costcutter.

More News

The GB grocery market declined by 5.1% on 2020 in the 12 weeks to July 11th, according to the latest results from Kantar as the whole period annualised against pandemic-elevated comparatives. Despite this impact and a less-than-expected boost from Euro 2020, sales remained £3bn higher than the same period of 2019, Limited boost from Euro 2020 With many shoppers taking advantage of newfound ...
This year, the UEFA Euro 2020 finals took place in Wembley Stadium, with England playing Italy. This drove great excitement around the nation as retailers and brands looked to inspire and excite shoppers. In our UEFA Euro 2020 report we highlighted five ways retailers and brands looked to engage and excite shoppers during the championship. Below are three best-in-class in-store activations i...
Sainsbury’s has lifted its profit guidance following strong first quarter trading performance despite a tough comparative against the initial weeks of the pandemic. In this article we look at five factors contributing to Sainsbury’s better-than-expected trading. Key numbers for 16 weeks to 26 June 2021 Q1 grocery sales +0.8% on 2020 (+1.6% LFL), +11.3% on 2019, with sales benefiting ...
Sainsbury's snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Sainsbury's.


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