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Sainsbury’s profile

A guide to the retailer and its operations today. Updated quarterly to include latest information on performance, strategic developments, marketing initiatives, key personnel and must see stores.

Sainsbury's: data

See data on the retailer’s performance and forecasts for its operations by channel.

Strategic outlook for Sainsbury's

An in-depth review of Sainsbury's current and future performance, and exploration of how the retailer is activating its Food First strategy.

UK Country Presentation

A guide to the UK’s grocery market and how we expect the country, its leading retailers and channels to evolve over the next five years.

The COVID-19 Sainsbury’s Shopper

Find out who they are, how they shop and what matters to them?

Retailers compared 2021

This report uses full analysis of our ShopperVista data between September 2020 and August 2021. We compare the attitudes, demographic profiles and shopping behaviours of shoppers at 9 different supermarkets – Waitrose, Tesco, Iceland, Sainsbury’s, Morrisons, Asda, M&S, Lidl and Aldi.

Latest News

News Feature image

Sainsbury’s has announced several changes to its senior team to accelerate the delivery of its Food First strategy.

More News

Following the release of Sainsbury’s Christmas and Q3 results, we explore the key trends that shaped performance. Grocery sales hold on to 2020 gains Total grocery sales may only be up 0.1% on last year 1 (or 0.8% excluding the impact of stores being closed on Boxing Day), but this is on top of last year’s stellar 7.4% growth. It’s enough to have increased Sainsbury’s volume market share t...
In the first read of Christmas trading, Kantar has recorded sales were down by 3.0% on the lockdown-elevated levels of 2020 for the 12 weeks to 26 December 2021. Despite this shopper spend remained 8.0% higher than in 2019. Robust December sales Over the month of December sales of £11.7bn were just 0.2% lower than 2020, suggesting increased festive celebrations at home due to the Omicron ou...
The GB market declined 3.8% in the 12 weeks to 28 November against 2020’s performance, according to the latest results from Kantar. This time last year there were tighter restrictions in Scotland and Wales and England was in its second lockdown. Grocery inflation highest level since June 2020 There are various factors currently impacting the market. Shoppers are returning to offices and o...
Sainsbury's snapshot

An essential summary of trading priorities, latest developments, and other key commercial insights for Sainsbury's.

Retail Analysis 5–year forecasts

Exclusive to subscribers.

Use our retailer and market forecasts to 2026 for your long-term strategic planning.

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