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Market growth was 1.4% in the 12 weeks to 16 June 2019, according to the latest results from Kantar. Performance has slowed compared to this time last year, when growth was 2.1%. We look at the factors influencing this and key retailers' performance.

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Sainsbury’s is set to restructure its fresh food department, in a bid to reignite this crucial part of its business, according to reports from The Grocer.

Focus on ‘value-added’ fresh food

The retailer plans to divide its fresh food department into two, with the creation of a dedicated unit to lead and grow what it calls ‘value-added’ fresh food. This includes counters, concessions, food-to-go and cafes, all key elements of Sainsbury’s proposition and defining features of shoppers’ in-store experience.

Building on Selly Oak success

The move follows the success of the trial at Selly Oak, Birmingham which opened last November. The 67,000 sq ft store showcases the retailer's latest thinking on boosting footfall and serving customer missions better. The store blends the food and grocery offer with Sainsbury's non-food brands and offers a wider range of foodservice options, through its 'Food Market' concept. This feature is designed to serve up to 180 customers, and includes options such as street food and freshly made curries.

The new store is a showcase for the retailer’s Destination Sainsbury’s strategy, creating new reasons for customers to visit and developing the customer experience.

Management shake-up

The transformation will be overseen by Jon Bye, the retailer’s current zone managing director for the south. Bye has been with Sainsbury's for over 11 years and is set to take on the new role at the end of July.

Adrian Cook, director for fresh food, is set to leave the business. His replacement is yet to be confirmed.

 

IGD Sainsbury's Trade Briefing 2019

27 June, London

Hear from Group CEO, Mike Coupe and the Sainsbury's and Sainsbury's Argos leadership teams, who will provide a business and commercial update on ‘Destination Sainsbury’s’.

Find out more »

Sainsbury’s announces plans to replace plastic bags across loose fruit, vegetables and bakery items, with paper alternatives.

Providing sustainable solutions

Sainsbury’s has announced plans to replace plastic bags across loose fruit, vegetables and bakery items, with paper alternatives.

From September, customers shopping loose items from fresh produce or the bakery will be able to bring their own bags or buy a re-usable bag made from recycled materials.

According to the retailer, this move alone will help save 489 tonnes worth of plastic waste.

Sainsbury’s is also set to remove a few other plastic items including plastic cutlery, plastic trays for tomatoes and carrots and plastic lids from cream pots.

The move is aligned with Sainsbury’s sustainability commitments. The retailer has pledged to remove dark coloured plastics by the end of 2019, replacing them with sustainable alternatives.

Sainsbury’s CEO Mike Coupe said: “We are absolutely committed to reducing unnecessary plastic packaging in Sainsbury’s stores. Our customers expect us to be leading the way on major issues like this, so I am determined to remove and replace plastic packaging where we can and offer alternatives to plastic where packaging is still required to protect a product.”

‘Doing good is good business’

Retailers are continuing to announce new initiatives around what we have identified in our Global retail trends 2019 report as 'doing good is good business'.

Earlier this week, Waitrose launched its ‘Waitrose Unpacked’ trial in its Botley Road branch, Oxford. The trial will run for 11 weeks until 18th August. The retailer has removed hundreds of products out of their packaging and launched new in-store refill zones dispensing loose products.

In May, Morrisons launched packaging-free areas in many of its stores. The introduction followed a ten-month, three store trial which saw shoppers purchase an average of 40% more loose fruit and vegetables.

Similarly, earlier this year Tesco launched a two-store trial removing plastic packaging from 45 fresh produce items.

We expect retailers to continue pushing their sustainability credentials further in the future, with a focus on helping customers and communities live better and more sustainable lifestyles.

 

Want to know more?

Retail Analysis subscribers can read and download our latest 'Strategic outlook for Sainsbury's' presentation here.

 

IGD Sainsbury's Trade Briefing 2019

27 June, London

Hear from Group CEO, Mike Coupe and the Sainsbury's and Sainsbury's Argos leadership teams, who will provide a business and commercial update on ‘Destination Sainsbury’s’.

Find out more »

Sainsbury’s is set to mark World Meat Free week with a plant-based pop-up butchers in London.

Creating a destination for plant-based shoppers

Sainsbury’s is set to launch a pop-up plant-based butcher in London to celebrate World Meat Free week.

The pop-up will run from 21- 23rd June on Bethnal Green Road, London and will showcase 20 products from Sainsbury’s private label plant-based range.

An in-store butcher will be on hand to offer recipes and advice, helping to create a one-stop-shop for plant-based shoppers in London.

According to IGD Shopper Vista research, 1 in 6 shoppers British shoppers claim to be or are interested in following a vegan diet.

Sainsbury’s has been focused on catering for this demand with ongoing range innovation, expanding its vegan range earlier this year to cater for Veganuary shoppers.

In January, the retailer reported an 82% increase in customers searching for vegan products online, and 65% growth in plant-based sales year-on-year.

The move follows Sainsbury’s trial of an in-store meat-alternative section across 20 stores within its estate.

Sainsbury's buyer, James Hamilton, commented on the news, "Whilst we're seeing a huge climb in sales of our plant-based foods, we know from conversations with customers that there is a sense of trepidation about cooking with them."

"So, our Meat-Free Butchers has been launched to encourage people to get up close to the products, try what they like and take home some valuable cooking advice and recipe inspiration."

 

Want to know more?

Retail Analysis subscribers can read and download our latest insight on Sainsbury’s here.

Retail Analysis subscribers can read and download our ‘Veganuary UK 2019’ report here.

 

IGD Sainsbury's Trade Briefing 2019

27 June, London

Hear from Group CEO, Mike Coupe and the Sainsbury's and Sainsbury's Argos leadership teams, who will provide a business and commercial update on ‘Destination Sainsbury’s’.

Find out more »

Presentations

25/06/2019
Kantar market shares are generated using Kantar Worldpanel’s till-roll scanning methodology and extrapolated using a sample of 30,000 households. Figures are calculated over a rolling 12 week period and include VAT.
24/06/2019
We share our thoughts on Sainsbury's meat-free butchers pop-up store in East London. As it expands its vegan-friendly meat-replacement product range, the retailer raises awareness and encourages engagement with a twist on the traditional butchers counter.
18/06/2019
As the UK prepares to leave the European Union, we update our five year forecasts for the grocery market, quantifying the opportunities available in each retail channel. Drawing on a combination of economic base data from official sources and retailer specific forecasts, we set out our growth expectations.
03/06/2019
An essential summary of trading priorities, latest developments, and other key commercial insights for Sainsbury's.
View all presentations

Key presentations

2019 sees Sainsbury’s celebrate its 150th year but also finds the UK’s second largest retailer consolidating its strategy after the prohibition of its proposed merger with Asda by the UK’s Competition and Markets Authority.

This in-depth guide to the United Kingdom explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

An essential summary of trading priorities, latest developments, and other key commercial insights for Sainsbury's.

27 June, London
Hear from Group CEO, Mike Coupe and the Sainsbury's and Sainsbury's Argos leadership teams, who will provide a business and commercial update on ‘Destination Sainsbury’s’.

We've developed a single, universal methodology for calculating food and consumer goods retail data, supported by our programme of primary and secondary research. This makes Retail Analysis the most reliable and robust source available for data of this type. 

If you have a specific business challenge or training requirement we can put together something just for you.

We've grouped all the latest European retail news, store visits, retailer profiles and downloadable presentations together in one place.