Prisma launches click and collect service in Estonia

Date : 27 November 2013

Finland-based S-Group-owned supermarket chain Prisma Peremarket has announced that it has partnered with Digital to launch a Collect & Go service in Estonia.

New online service

The Collect & Go service will first be available for ordering online for collection at Prisma Express convenience stores. Customers can place their orders online, select a desired pickup slot and collect the goods in-store. The retailer said that it would not be charging a fee for the service. In future, there are plans to expand the service to cover a larger assortment of products and more stores in Estonia.

Partnering for success

In order to offer the service, Prisma is working with the Finnish company Digital Foodie, the creator and owner of ecommerce platform As a part of the collaboration project, the retailer has used the ‘Foodie Product Suite’, which covers both consumer-facing online services as well as in-store management tools.

‘Retail industry is undergoing a major transformation from brick and mortar to online,’ said Kalle Koutajoki, CEO of Digital Foodie. ‘Consumers demand transparency and convenient services to fit their individual needs. [...] With the new Collect & Go service in Estonia, Peremarket can address the evolving consumer demands, offer better customer service and increase sales.’