Kesko appoints Chief Digital Officer

Date : 27 January 2015

Finnish grocery retailer Kesko has appointed Anni Ronkainen as its Chief Digital Officer.

Ronkainen joins from Google

Anni Ronkainen joins Kesko from Google, where she has been Country Manager for Finland since 2009. Prior to working for Google, Ronkainen was CEO of advertising agency, McCann Helsinki and Business Development Director at Satama Finland Oy.

Ronkainen to join Kesko’s Group Management Board

In her new role, Ronkainen will be ‘responsible for business development digital business environment and marketing’. She is expected to join the retailer no later than 20 April 2015 an will also join the Group Management Board.

CEO: ‘Anni Ronkainen will bring global-level digital business knowledge’

Commenting on the development, Kesko President and CEO Mikko Helander said ‘Anni Ronkainen will bring global-level digital business knowledge and marketing expertise to Kesko. The digitalisation of retail trade is a strategically important part of our business development and I’m very pleased that Anni will join our Group Management Board and complement it in these competence areas’.

Our view

The creation of this new role and its position on Kesko’s Group Management Board demonstrates the importance that Kesko places on online and digital. Kesko should significantly benefit from the experience and expertise that Ms Ronkainen will bring to the retailer. While Finnish grocery e-commerce may be less advanced than some other western European markets, this appointment is the latest in a series of pivotal developments. Competitor S Group is pushing ahead with its own recent developments in the online channel, including the opening of its first dark store, drive thru click & collect and its click & collect offer at Helsinki airport. Watch this space for future advancements.




Harriet Cohen (Senior Retail Analyst)
This article was written by Harriet Cohen who specialises in grocery retailing in Northern and Central Europe. Harriet regularly travels to markets in the region, engaging with retailers and manufacturers. Harriet also brings five years of experience working for UK retailers to IGD. To learn more about how IGD's research can benefit your business further, please get in touch. 
@RetailAnalysis
 

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