Five ways retailers are reducing food waste

Date : 17 October 2019

Retailers globally are launching campaigns to become more sustainable. One of the main initiatives being adopted is seeing them target food waste. We looked at five initiative ways retailers are aiming to reduce their food waste.  

Kaufland adopts innovating Too Good To Go app

Germany-based Kaufland has partnered with Too Good To Go, which offers food products at reduced prices, just before stores’ closing time. Shoppers check the app for the products on offer, which, when purchased, can be collected at the selected Kaufland snack bar, 15 minutes before closing.

Purchases through Too Good To Go can be collected from five Kaufland snack bars located in; Aachen, Bad Dürrheim, Bad Kreuznach, Heidelberg-Rohrbach and Oranienburg. Kaufland plans to expand the app to other locations, if the concept is successful.

S Group introduces ‘happy hour’ to reduce food waste

Finland-based S Group has introduced a ‘happy hour’, as it looks to reduce food waste. One hour before the store closes, the products close to their expiration dates, will be assigned a 60% discount.

The ‘happy hour’ scheme has been introduced to 900 stores. The discount offers shoppers incentives to purchase food closer to their expiry dates, producing less food waste as a result.

Ahold Delhaize to decrease half its food waste by 2030

Netherland-based Ahold Delhaize is aiming to cut food waste by 50% by 2030. The group has further developed its 2016 commitment to reduce food waste by 20% by 2020.

The retailer has pledged to reduce food waste by improving technology to help it limit the impact of the over ordering of products. Furthermore, the group has created partnerships with local communities to donate unsold food.

Separately, Ahold Delhaize has joined the ‘10x20x30’ initiative, which compromises 10 global food retailers working with 20 of their suppliers to halve food waste by 2030. The other global retailers; Aeon, Ikea food, Kroger, Metro AG, Pick n Pay, Savola Group, Sodexo, Tesco and Walmart.

Tesco tackling food waste

Tesco has been working towards minimising food waste from all stores. The retailer has several initiatives to meet its 2030 target of reducing food waste by 50%.

Tesco offers reduced-to-clear promotions, the food that cannot be sold is donated to charities and local communities. At the end of each day, Tesco communicates using a FareShare app to notify charities the amount of food they can provide.

Separately, Tesco finds alternative uses for food waste and no food has gone to landfills, since 2009.  The alternative uses include:

  • Unsold bakery goods are transformed into animal feed for livestock
  • Cooking oil and chicken fat is converted to biofuel

Tesco also publish their food waste data, to identify areas where action is required. In addition, it allows the retailer to partner with other companies to exchange knowledge and further support reducing food waste.

Asda trials plastic free innovation against food waste

Asda is trialling a new advanced material by Apeel Sciences, to help eliminate plastic packaging, without increasing food waste. The retailer has adopted Apeel Sciences’ innovation, which is a spray designed to go onto fruit and vegetables with a natural peel.

The APeel spray creates a protective layer around the fruit or vegetable and slows down the biological decay. Apeel claims the spray can double the shelf life of fruit and vegetables.

Asda has been trialling the Apeel spray on clementine’s in Chatham and Glasshoughton stores. The retailer has been measuring the performance of the spray in different environmental conditions. The retailer hopes to introduce the innovative spray to reduce food waste across the business and shopper’s homes.


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