Finland: S Group's new click & collect lockers & Kesko's smart app

Date : 07 October 2015

Finland's market leader S Group is launching new click & collect lockers tomorrow, while earlier this week competitor Kesko launched a new smart mobile app.

S Group to launch click & collect lockers in Helsinki car park

S Group is partnering with Europark Finland to launch grocery click & collect at a parking garage in Helsinki.

Thousands of products will be available to purchase through the retailer’s Prisma online service. Shoppers can purchase orders for collection from seven days in advance, while same day collection will also be available. The lockers will be replenished twice daily during the week and once daily on Saturdays.

Frequent shoppers can sign up to the retailer’s subscription service, which provides a reduced collection price of €4.90 (normally €9.90).

Latest move follows other advancements

S Group made made a series of online and digital advancements in the latter half of 2014, including launching its first dark store, as well as launching drive thru and airport click and collect services. This latest move is another innovative way to provide shoppers with a more convenient experience.

Earlier this year, IGD visited S Group's Prisma Kaari store in Helsinki, which offers drive thru click & collect. Explore our store visit report here.

Kesko launches smart mobile app

Elsewhere in the market, earlier this week, Kesko revealed it was launching a new K-ruoka mobile app, offering a host of key features including ‘store specific special offers, a smart shopping list that recommends products frequently bought by the customer, as well as 6,000 recipes with instructions’.

Kesko: ‘We want to make everyday life easier for customers’

Commenting on the development, Mika Kakko, Sales Director of Kesko’s grocery trade division said, ‘We want to make everyday life easier for customers. The new K-ruoka mobile app offers smart tools for that purpose…The app also offers new ideas and inspiration for cooking. The recipe search function includes special diets and the app also suggests the most popular, easy and affordable, topical recipes using seasonal ingredients’.

Customer insight at the heart of app development

The app, which was developed in partnership with Futurice, a digital services company, also took into account customer insight.

For example, Kesko surveyed 6,000 of its shoppers on when they planned their shopping for the week. Monday was the most popular choice, with 38% of the vote, while Friday was the second most popular, with 28% of the vote.

Prior to launching the app, Kesko shoppers received a weekly e-mail from their local store at the start of the week, while the new mobile app takes into account their personal preferences and changing special offers.

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