Novus to boost penetration in Kiev with Billa acquisition

Date : 21 September 2020

Amin Alkhatib

Senior Retail Analyst

Novus has announced plans to acquire Billa’s store network in Ukraine (in September 2020). Rewe’s decision to exit the Ukraine does not come as a surprise, with Billa reporting below market growth between 2016 and 2019, at less than 4% annually. In the past, Rewe has withdrawn its Billa brand from…
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