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We bring you the latest news on how retailers and suppliers are coping with the challenges of COVID-19 in Germany. We will continue to update this article with the latest initiatives.

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Following its acquisition of Lekkerland earlier this year, Rewe has announced the management structure for the newly formed convenience department. Chief executive will continue to lead Lekkerland's former chief executive, Patrick Steppe, will head up the management of the new organisation and will report directly into Rewe's CEO, Lionel Souque. He will be responsible for the new convenienc...
We bring you the latest news from Rewe Group in Germany. Improving sustainability Rewe has launched private label shower gel and soaps in packaging which is made of 100% recycled materials. The products will be under the retailers 'Today' brand and will be available in around 5,800 Rewe and Penny stores. This is the latest in a number of sustainability initiatives, with Rewe introducing rec...
The 500th Rewe-To-Go store has been opened in partnership with Aral, at a gas station in Garching near Munich. On track for 1,000 stores When the partnership between Rewe and Aral was announced in 2016, the goal was to open 1,000 Rewe-To-Go forecourt stores by 2021. The initial roll out was gradual, with the 100th store opened in May 2017. However since then, the opening programme has accel...


German company BetterHeads has developed AI software which uses a chatbot to conduct initial interviews with job applicants. This has been piloted by Rewe, with plans for rollout.
Five year growth forecasts for the grocery market, the leading retailers and modern trade grocery channels in Germany.
We provide our strategic outlook on the development of Europe's grocery retail market, with insight on the strategy of leading players. We illustrate key themes across the region and see how its leading retailers are driving these changes and being affected by them.
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Key presentation

This guide to Germany explores the key trends in grocery retail, the outlook for the country’s differing channels over the five year forecast period and the growth strategies of its leading retailers.

An essential summary of trading priorities, latest developments, and other key commercial insights for Rewe Group.

Access key indicators for over 400 retailers and grocery market sizes for over 180 countries.

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