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As Rewe trials an autonomous delivery vehicle and invests further in the digitalisation of its operations, we look at four developments from the retailer.

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Between its opening of a ‘supermarket of the future’ and its partnership with quick commerce company Flink, Germany-based Rewe is implementing strategies to help it continue to win in the long term. Rewe opens sustainability-focused supermarket… Rewe has opened a sustainable, 1,500 sq. m ‘supermarket of the future’ in Wiesbaden-Erbenheim as part of a pilot project for its new generation of ...
As it announces its exit from Russia, we review developments from the retailer as it looks to invest in its operations in its remaining markets. Rewe to sell Billa Russia to Lenta… Following on from its exit from the Ukraine , Rewe has announced it is to sell its Billa supermarket operations in Russia to Lenta for €215m in cash. Billa operated 161 supermarkets with a total selling area o...
Following the opening of its frictionless store with Trigo technology , we round up three further store innovations from the Rewe Group. Rewe and EG Group trial new store concept in Germany Rewe and the EG Group have announced they are to trial a new concept under the Rewe Express brand at four Esso petrol stations in Munich and Freiburg. The first store has opened in Munich, with the ot...

Presentations

28/06/2021
We look at 10 retailers, from Albert Heijn to Lidl and SPAR Austria and others, winning with private label in Western Europe. We consider how they are investing in their private labels and using ranges to compete, differentiate and gain market share.
16/06/2021
Discounters' value proposition is being increasingly challenged by their competitors. This new situation means they are now looking to work more closely with brand suppliers to continue to champion value. This report has been developed to help suppliers to better understand how they can support discounters to better spotlight value.
18/05/2021
REWE Group, one of Europe’s leading retailers and Germany’s second-largest food retail chain, is working with Trigo, an Israel-based computer vision company disrupting retail with frictionless checkout technology to deliver a “grab-and-go” shopping experience to REWE customers in downtown Cologne.

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Germany country presentation

This guide to Germany explores the key trends in grocery retail and the growth strategies of the leading retailers in the country.

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