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We highlight five trends set to shape the food and consumer goods retail market across Asia in 2021.
This guide to India explores the key trends in grocery retail, the outlook for the country’s differing channels to 2022 and the growth strategies of its leading retailers.
Deepavali (or Diwali) is the biggest festival celebrated in India. It symbolises the spiritual victory of light over darkness and celebrants prepare by cleaning, renovating, and decorating their homes and workplaces, wear their finest clothes, illuminate their homes, perform worship ceremonies, partake in family feasts, and share gifts. As India recovers from the pandemic and eases movement restrictions, retailers help shoppers on this occasion by expanding to more towns, reaching out to other demographic segments, accelerating their omnichannel play, and thanking heroes during the COVID-19 crisis.
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