Deepavali (or Diwali) is the biggest festival celebrated in India. It symbolises the spiritual victory of light over darkness and celebrants prepare by cleaning, renovating, and decorating their homes and workplaces, wear their finest clothes, illuminate their homes, perform worship ceremonies, partake in family feasts, and share gifts. As India recovers from the pandemic and eases movement restrictions, retailers help shoppers on this occasion by expanding to more towns, reaching out to other demographic segments, accelerating their omnichannel play, and thanking heroes during the COVID-19 crisis.