Strategic outlook for Sainsbury's - H1 2019/20 Update

Nick Gladding
Senior Retail Analyst

Following the Competition and Markets Authority’s ban on its proposed merger with Asda, Sainsbury’s has updated its strategy to help customers ‘live well for less’, wherever and whenever they choose.
In this report we explore the multi-brand, multichannel retailer’s six new strategic priorities and review its newly released interim 2019/20 results. We also look at how the business is responding to continuing rapid change in shopping habits and intensifying competitive pressures and present updated five year channel forecasts.